Ever wanted a job that could write smart and inspiring essays all day, every day? Yes? Well, don’t be a freelance writer!
Don’t get me wrong, this is a great job, and for some of us, this is a call that won’t be turned down. You can certainly write clever and inspiring prose. You just don’t do it all day, every day. In fact, if you sit down and think about what you’re doing at the end of the day, the percentage of time you spend writing is surprisingly low.
So, what can a freelance writer do besides writing copy? Well, actually they run a business. This article discusses 11 daily habits related to using free website copywriting or advertising copywriting services (other than writing). It also gives some tips to perform them successfully.
Freelance writers serve many masters. They usually have quite a few clients and spend a lot of time citing new job openings. When you create a quote, you calculate how much you will charge for this work. For freelance writers, there are many important factors that affect citations. You need a way to accurately estimate time. Usually the best way to achieve this goal is to be diligent in following. Knowing how long your previous work took you will make your estimates more reliable and accurate. You need to know how much time you don’t spend writing (because you need to cover as much as possible). You need to know what the customer is willing to pay (whether it’s a large company or a small one, how much they seem to value the copy, etc.). You need to know how much your competitors are charging for the same. You need to understand how you differ from your competitors. You need to consider how much you want or need this job. And of course you have to estimate how much time the customer will spend on it.
2) Submit proposal
The offer differs from the proposal. The proposal usually includes quotations, but they are not the same. When you submit a copywriting proposal, you promote your skills, solutions, professional ethics, customer service, dedication and experience. In short, you justify your price and set yourself apart from your competitors. This isn’t just about what you said. This is how you say it and how you present it. Everything about your proposal influences the client’s decision! Include other useful information if possible. Use title pages, table of contents, headers and footers. Introduction at the beginning and summary at the end. State your price, but call it “investment” instead of “cost”. By summarizing the client’s requirements, you show them your opinion of their work. Outline your proposed solution. The most important thing is to give the customer a clear call-to-action (“Where to go?”).
3) Looking for comments
Freelance writers are almost never a bottleneck in copywriting. In 99.99% of copywriting work, the bottleneck is in the review process. Most customers take a long time to review. In fact, about a third of customers need to receive a reminder at least once before they can respond to your changes. It’s not uncommon for a day of writing to take a full month to sign, or longer. Some customers will put a review on hold for several months (this is just a reason to ask for a deposit before starting work)! As a result, freelance ad copywriters and website copywriters spend a lot of time chasing comments. Make sure to include the delay and chase time in your offer as much as possible. And always record which clients are taking a long time so you are prepared when discussing the deadline for your next job.
4) Project planning and tracking
Whether you’re working on a large or small project, project planning and tracking are essential. You need to know the exact status of all work in progress (tracking) and you also need to know what is going to happen and how you are going to manage it (planning). If you do it right, you should use your tracking and scheduling tools several times a day. They really should be the centerpiece of your business. Tip: A great way to keep track of copywriting projects is to use a database to track work (and contacts). I have created my own database with Microsoft Access. Click to download a free 208 KB working copy [http://www.divinewrite.com/downloads/contacts%20and%20jobs.mdb]. You need Microsoft Access 2000 to run it. I’m not a database expert, so it’s not a work of art. It will certainly help you on your way. (Hint: When using the database, press Ctrl +; to enter today’s date.)
Create invoices, process payments (and partial payments), unpaid invoices Accounts, such as MYOB or Quicken (they provide both versions for small businesses). You will understand why the first time you do a GST report or annual tax. You will even understand why when you need to track open invoices
6) Visit customers
Although the miracle of modern email allows freelance writers to complete approximately 95% of their work without leaving the office, sometimes it is a good idea to do things the “old fashioned” way-especially if you want to work with them correctly. a little. Shake hands and put a face on a name. Remember, everything about the meeting will affect you and your business. Just like your proposal, please consider what you say, how, and how. Always organize the meeting in advance, confirm the day before the meeting, be on time, summarize the meeting and provide a call to action. (Try to perform the last two via email at the end of the meeting and after the meeting.)
7) Office administrator
Even for low-overhead businesses, such as copywriting, there is always something! Change your phone plan, upgrade/repair your computer, your Internet service is closed, your website is temporarily closed, you are improving your data storage program, you need a new printer or fax cartridge… Office management takes up most of your working day . Make sure you allow it. This means that you need to take the time to do this work and include this time in your quote. If you don’t do this, you will work until the wee hours and/or lose money.
8) Marketing strategy
How do you generate business? Cold call? (See http://www.divinewrite.com/coldcallingcopywriter.htm.) Website? (Please refer to http://www.divinewrite.com/articles.htm for a large number of websites and SEO articles.) Network? mouth to mouth? Repeat business? mechanism? (See also http://www.divinewrite.com/freelancecopywriting.htm for some tips on how to become a freelance writer and succeed.) Regardless of your strategy, you need to give him the time he deserves. It is a good idea to spend an average of about an hour a day designing and executing marketing strategies.
9) Industry research
Keep up to date with the latest research in the copywriting industry. Read research on usability, readability, and scannability (visit Jakob Nielsen’s useful information technology website or GoodExperience.com and subscribe to their newsletter). Learn more about search engine optimization (see http://www.divinewrite.com/SEOCEO.htm or try to subscribe to the newsletter from WebProNews.com or Site-Reference.com). Try to track changes in daily language (what buzzwords to use, what buzzwords to avoid, which rules are ignored in spoken English, which sounds will leave a positive impression on people, etc.). Understand the difference between writing for the web, writing for print, and writing for search engines (for some related articles, see http://www.divinewrite.com/articles.htm). If you want to start from scratch, spend 10 minutes a day.
10) Subject research
Whether it’s website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject. This means specific knowledge and more general “domain” knowledge about the customer’s product or service. Customers often provide insufficient information. Make sure you interview them thoroughly. Then let them know that you may need to ask more questions. Even so, you may find yourself doing some independent research. The Internet is your savior, but before you publish information, be sure to let your customers browse all the information. When citing work, try to figure out how much detail the client can provide. You can even ask them to estimate how much they will deliver (that is, all, most, part, or none). This is a great technique because it allows them to consider your requirements and also lets you know how much time you will spend on research.
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