3 Tips for Freelancers on How to Successfully Manage Client Accounts

Social media plays a bigger role in the online marketing strategies of many companies. Did you know it has replaced pornography as the number one online activity? Prove?

Fast Company Article 10 Surprising social media statistics will prompt you to rethink your social strategy, saying, “Obviously this is the most common thing we do online…this is clearly not fashion. It’s not a podium either. It is becoming a habit, and new platforms continue to emerge and develop.”

The article continues to suggest that companies are taking it seriously by spending more time. This presents a great opportunity for forward-thinking freelance writers to take advantage of this.

Why social media account management is such a necessary service

Two words, content marketing.

If you don’t know, content marketing is any form of marketing that involves creating and sharing media and publishing content to acquire customers, such as web articles, white papers, case studies, videos, infographics, etc.

The fifth annual marketing budget report was released by Econsultancy in partnership with ResponsesCompanies and was conducted in December 2013 and January 2014. [Digital Marketing] The most “active” area of ‚Äč‚Äčinvestment is content marketing and 74% of companies plan to increase spending this year [ 2014].

Once the content is created, it needs to be distributed – and the company gets it. But guess what? Many of them don’t have the manpower or time to do it themselves. So, who does this responsibility rest on? Free social media account consultant, that’s all. It can be very profitable.

How much does the social media account management consultant earn?

According to data from the job site Simply Hired, the average annual salary of a social media consultant is $33,000. However, freelancers can earn more because they can set their own rates and provide other services (such as content writing) to attract customers to sign up.

If you decide to offer this service, remember the following three tips.

Increase your income with these 3 tips for managing social media accounts

1. Use automated tools: This makes it easier to update accounts quickly and easily. I use these tools to schedule posts in advance, which can take as little as 10 or 15 minutes depending on how many updates you make.

FYI, some popular social media automation tools are HootSuite and SocialOomph.

2. Real-time Interaction: While automation tools are great (I recommend using them), real-time interaction should be performed regularly. For example, if a customer signs a contract with you to update their Twitter account 6 times a day, post one or two in real time.

3. Bookmark Easily Accessible Resources: This is the first thing my company does when it comes to acquiring new customers for social media. I’ve found 20-30 sources that I have regular access to to find and submit relevant content in their niche.

This significantly reduces the time you have to spend on research.


Demand for this service continues to grow – I am shocked at how fast it is growing. Companies know that they can no longer ignore it, so they invest heavily. If the prices are correct, as a social media account manager you can easily earn between US$2,000 and US$3,000 per month.


Article Source: http://EzineArticles.com/8360658

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